Hawaii Five-0 fueling the coco puff and malasada craze

Updated with more chantilly frosting and Wayne Harada’s article from yesterday’s Honolulu Star Advertiser.

The Temptation of Tasty Treats

A few of my Undercover Special Agents on the Facebook group are whispering into my ear about a potential and lucrative business opportunity.

But first let me back track a bit.  Writer for the Pacific Business news Janis L. Magin wrote about Liliha Bakery’s sudden rise in national popularity due to the short dialog between Danny and Chin Ho at the beginning of “E Malama” this past Monday.

The Liliha Bakery logo box was perched atop the hood of a car as Kelly, played by Daniel Dae Kim, explained to Danno, played by Scott Caan, that the pastry puffs filled with chocolate cream with a dab of chantilly frosting were called coco puffs.

…Hawaii Five-O’s producers approached bakery owner Peter Kim about a month ago and asked if they could feature the bakery’s product.

“We were more than tickled, of course,” [manager Arlene] Zakaimi said.

Next day, a flurry of question flooded the blog and facebook wall about Liliha Bakery and coco puffs.  To answer the questions: yes, they’re that good.  But do they ship?

I called the bakery and talked to Lourdes, who sounded like a nice lady at Liliha Bakery. She confirmed that they do NOT ship to the mainland.

“But wait,” someone said, “Officer 808, you’re in Hawaii, couldn’t you ship it to us?”

So that planted the idea in my head.  What if I started trafficking Liliha Bakery coco puffs and Leonard’s Bakery malasadas to the mainland?  Let’s do the math: at almost $14 for a dozen, with a 200% black market mark up, this could be a very lucrative business opportunity.  I can be the Godfather of organized coco puff trafficking.  Or maybe even a malasada profiteer.  35 year old soccer moms will cruise darkened streets and back alleys of their towns looking for their coco puff dealer to get their fix.  Their addiction eventually spirals out of control, since they’ll be fixing their children healthy dinners with lots of vegetables, while they run off into the basement, to find the stash of coco puffs behind the washer and bury their faces in it until they’re inhaling chantilly frosting.  “No,” she’ll say, “I don’t have a problem, I can stop whenever I want to,” but the telltale signs are there-  chantilly frosting on the tip of her nose,  white sugar at the corner of her lips.  Little Tommy will find his mom on the basement floor, passed out from overdosing on ten coco puffs, with chantilly smeared over a big, wide grin.

But alas, I am an Undercover Agent, bound to my high ethical codes, and I cannot go down that dark path.  I’d be no better than an HPD officer stealing $200,000 from the evidence locker.

What it means for you, my friends, is that you need to come down to Hawaii and try them for yourselves…

Coco puffs

Just say "Yes" to coco puffs! Photo: Liliha Bakery

Check out Wayne Harada’s article about local “grindz” (snacks) in his Honolulu Star Advertiser article.

Here’s a snippet:

At the beginning of Monday’s “Hawaii Five-0,” Chin Ho Kelly (Daniel Dae Kim) not only introduced Danno (Scott Caan) to the wonders of coco puffs. The expansive fan base of the filmed-in-Hawaii CBS reboot got the word about Liliha Bakery’s golden delight, the mini cream puff stuffed with an ono chocolate cream and topped with a small hill of Chantilly frosting. They even showed off the recently-launched chocolate-colored box-with-a-handle, which is toted out of the little shop of pleasures daily at $13.70 a dozen.
It’s great the show informs its viewing public about the real-life grindz of our lovely state; this might not please the local populace, regularly flocking to that the crowded gallery of eager buyers on Kuakini Street. It’ll be a lot more jammed with folks who are discovering this delish delight for the first time.


About officer808

Investigating Hawaii Five-0 from the inside.
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23 Responses to Hawaii Five-0 fueling the coco puff and malasada craze

  1. Cecile says:

    Lucky me for I am French. We have profiteroles and all kind of choux that look just like these Coco puffs ^^. But we’re still missing the double rainbows and paradise like landscapes !

  2. Merry Blue says:

    Mmmmmm….. are those the green tea ones in the middle? Is Liliha willing to open a bed & breakfast (and lunch and supper) business?

    I wonder what Steve thinks about coco puffs. If he won’t eat a malasada without coronary bypass surgery how would he react to a coco puff in his house?

  3. jlopie (Lynnette) says:

    Chicken! You’re just chicken! You don’t want to face McGarrett and company coming after you for trafficking coco puffs and malasadas to the mainland junkies! My esteem for you just went down a notch…will have to think of something for you to do to make up for it…..!!

  4. rescuewriter (Vanessa) says:

    They sound phenomenally good.

  5. Cindy says:

    I love your witty writing and these funny comments. Thank you for the laugh today. Iwill definitely have to look up this bakery when I visit Hawaii. Sounds too tempting to ignore.

  6. textbook says:

    Wick Fowler’s 2-Alarm Chili mix (One can use vegetarian meat substitues of course.) A case of Texas Ruby Red grapefruits as big as your head. Sonny Bryan’s barbeque (and I cringe at the thought but I’d do it.) 10 pounds of Fancy Texas Mammoth Pecans. A selection of Shiner beers.

    God that picture is sucking me in…..help!

  7. officer808 says:

    wow…all this food could be coming my way for coco pufs? hmm…..

  8. hawaiiobsessed says:

    wow, you could really score here officer!! You could get some really good grindz! How bout some green chile and pistachio nuts?

  9. Val says:

    Man Officer Bob – you are torturing us with those delicous – co-co puffs….. however, we do have those delicious cream puffs here in Toronto which are very similar but I betcha taste even more yummier…..how about a trade to see who’s right? But on the otherhand maybe its best that I stay away from all the evil temptation……”thinking surgery”…clogged arteries…..that would kill the temptation for me.

  10. They’re good, but not as good as the ones from Komoda Store in Makawao.

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